Carton Pack Design.
A new Phase for Gumsaver®. Retail.
Feedback from potential retail buyers as well as customers at pharmacy shows and conferences strongly indicated a need to differentiate this product from others on the shelves.
Typography, Flash Messages, Logo Touch ups,
This had to catch the passer by with something simple. Each side had a key message and the front focussed on evidence and curiosity. Many people wonder what the hell they are looking at and stop to understand why the brush looks like a snake. It worked and they are selling like mama's hot cakes.
- Designer: Pav.