An extensive site to both advertise and educate about Acupuncture.
We advised the client how to go about structuring the site, and then decided the full structure before he went ahead with a pre-launch build. The site was built following thorough customer briefing and online keyword & competitor research. The information architecture of this site was very important so users could get to information according to whether it was a specific treatment they were seeking out or a specific ailment that they hoped would be treated some way. This proved very useful to many customers who were not sure which treatments matched which conditions.
- Designer: Pav.