Usability & SEO.
Creative approaches to SEO
This structure was also extremely beneficial in ensuring a site which covered many of the keywords or phrases which customers were typing into search engines. This enabled more people to stumble on acupuncture when searching the net for headache remedies, for example.
Mander needed to make it easy for his customers to book a slot. We built a very simple online form which was prominent on the home page and didn't direct you away to another page until step 3 for payment. This way the user feels things happen quickly, immediately, on the click. The next step is to use analytics to measure the increase in bookings, or any potential drop offs. Hence optimising the site functionality to increase sales and profitability.
- Designer: Pav.